Hirai joined the company in 1984 as part of the music group. However, his rise to fame happened once he transferred to Sony Computer Entertainment in 1995. Called “instrumental” in launching the PS2, PSP, and PS3, Hirai has a long legacy of managing successful PlayStation products.
On April 1st, Hirai will become president and CEO of Sony, replacing Sir Howard Stringer. His challenge as the company’s new leader will be to turn around the “unprofitable TV business and computers” business, according to Bloomberg. Hirai is largely credited for turning around an unprofitable PlayStation division, when it was originally run by Ken Kutaragi.
The growth of the PlayStation Network (and the Sony Entertainment Network) will be key to the company’s future. “His experience in building the PlayStation Network, which despite an embarrassing hacking scandal last year still has 90 million registered account users, offers a template for how Sony wants to be more than a manufacturer of stand-alone devices,” the Wall Street Journal commented.
“I am grateful to Sir Howard and to the Board for their confidence in me, and I look forward to working with everyone at Sony more closely than ever before to build a strong future for our customers, shareholders, partners and employees,” Hirai said in the announcement. “The foundations are now firmly in place for the new management team and me to fully leverage Sony’s diverse electronics product portfolio, in conjunction with our rich entertainment assets and growing array of networked services, to engage with our customers around the world in new and exciting ways.”
]]>The ten new cars are listed over on the Forza site, with all the gory details your petrol lust craves. Which car’s engine was described as sounding like “being stung by seven thousand wasps?” You’ll never know unless you click the link, already know, or find out elsewhere.
The American Le Mans pack will hit Xbox 360 on February 7, ‘free’ for DLC season pass holders and 560 Microsoft Points ($7) for everyone else. Look, here are the cars driving:
]]>“With the growth of digital distribution there are so many opportunities for investors,” said co-founder and veteran business advisor Todd Tribell.
“Our focus will always be on quality, with the sole aim of bringing success to all of our partners – both developers and investors.”
]]>Chinese Android phones using the Baidu Yi OS and marketplace will soon feature a dedicated category for DeNA’s Mobage titles.
“Through this alliance, DeNA plans to expand the Mobage user base in China, thereby providing an increasing range of opportunities in China to game developers worldwide,” said DeNA’s official statement.
]]>“It’s no surprise a game like The Sims 3 can be put to such creative use, but we are still incredibly excited by this truly novel use of our world-beating technology,” said Claire Ridley, UK business lead for the EA franchise.
The series was commissioned by Jo Twist before her move to UKIE, and aims to teach life lessons to teenagers through the popular game.
]]> There’ve been betas and release date push-backs but the game that lets you be a violent devotee of Batman or his crazy archenemy will finally hit platforms next week. The downloadable FPS will be available on February 7 for PlayStation Network and Windows PC users in the Americas and on February 8 for PSN users outside of the the Americas. The Xbox Live version comes out on February 8th as well. Gotham City Impostors. More »
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